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Thursday, I happened to notice that famous vlogger IJustine was on because around 3 PM, she was one of the "trending topics" on Twitter; she was on USTREAM.tv, doing a live stream from their San Francisco office. When I clicked in, she was talking about new iPhone apps, and how they work, or more to the point, trying to figure out how a particular app worked.

While some laugh at iJustine, I take her work very, very seriously and so should many in media.   San Francisco Chronicle Executive Editor Phil Bronstein wrote a blog post a few weeks ago that took a shot at the emerging culture of media celebrity, all the while missing the fact that it's via achieving online stardome that traffic and revenue are generated.  It's the central new media model and iJustine - one of LA's top Twitterers as I blogged about today - is the perfect person to watch and learn from.



iJustine calls herself a "new media chick" and Apple fan girl who's Twitter profile announces that she is the Internet.   Her real name is Justine Ezarik and since her first foray into "lifecasting"  - which is a form of vlogging,  kind of a live diary - with USTREAM, has become an Internet star largely because she embraces the medium and has an honest, tech savvy-yet-curious acting approach (Ezarik sees iJustine as a character who's most popular group are teenage girls, according to Gawker's famous blogger Emily Gould.)  Having started with USTREAM, in 2007 she jumped over to the then-new competitor Justin.tv to become the new model of their lifecasting show process replacing the founder Justin Kan.  In 2008, she rejoined USTREAM.

Ezarik's follower and subscriber numbers are just plain amazing: over 600,000 Twitter followers, 121,000 YouTube subscribers (like me, she's a YouTube partner, which means she earns money from her video views), and her YouTube videos commonly draw between 50,000 and 100,000 views in one week.  She became famous after turning the camera on herself to show and complain about a 300-page iPhone bill from AT&T, which casued the company to alter its billing format.

Later, AT&T hired Ezarik in a new media initiative that failed to "go viral" as they expected.  It's wasn't her fault, but borne of the fact that the phone giant didn't allow her to make the videos and keep them within her site and subscription system, in fact the best performing videos were those placed on her blog and YouTube channel.

The key to her success is that she's fearless: willing to turn the camera on herself without care for what others think.  The result is she gains from the primal fact that we're all voyeurs wanting to look into the lives and habits of other people.  Ezarik gives the public want it wants.

What the public wanted today was iJustine on a live stream and that's what they got. Because of her use of her base of Twitter followers, she was able to drive her name to near the top of the "top trend" subjects, but failing to replace "Harry Potter" in the number one spot.

The lesson for media types is this: get a small camcorder and practice talking into it, downloading the video, editing it, and then posting it on YouTube, or Blip.tv.   Then do it again and again and consistently, developing a following over time, join various social networks, and establish a blog to promote what you do.  And most important is not to care what people are going to think; that's the one dynamic that stops many in this area of endevor. 

But not Justine Ezarik. 

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YouTube, Yahoo, MySpace, Metacafe, DailyMotion, Blip.tv, StupidVideos, Sclipo and Viddler


Michael Jackson's passing is still a shock to me. The very idea that someone I feel like I grew up with left us at the age of 50 is just not right at all. I first saw Michael perform when I was 10 years old at the old Chicago International Amphitheatre in 1972; the Campbell family, who babysat me, took me and I remember it like it was yesterday. The Jackson Five was then the must see event and Michael was the star.

Michael was like my brother. In a way for many African Americans he was just that, a sibling. I knew him as the guy who grew up in Gary, Indiana. We knew people who knew them in Chicago, so I felt close to him long ago. I think it's for that reason so many African Americans were on Michael's side during the years when it seems he was kind of flying the coup: changing his skin color from brown to near white; narrowing his nose, and basically seeming to channel his best friend the legendary singer Diana Ross. Then, of course, there were the claims that he "liked boys" which we figured wasn't the case, and was more a byproduct of the money and attention seeking people who surrounded him. Michael was a person with an arrested development: he never had a childhood so to escape the trappings of a constant adult life, he created a childhood for himself.

I think being an adult just literally killed Michael.

For me, Michael Jackson was the person who wanted to bring us all together, as shown in his "We Are The World" effort. That amazing production and song, created with a group of the World's best known music talents, with Lionel Richie, Quincy Jones, Stevie Wonder, Steve Perry, Bob Dylan, the late Ray Charles, and a host of others and to raise money for famine relief in Ethiopia, was just amazing. Amazing. I loved that song then; I still do today and I cry every time I hear it. (the lyrics and video are at the end of this post).


Talking with people About Michael's passing

The death of Michael Jackson is one of those events that will cause you to remember where you were when you learned of it. In my case I'd just emerged from a private movie screening at the Saul Zaentz Film Center in West Berkeley, CA. My Mom just happened to call with the news as I was walking to my car; I was stunned. Just stunned. So I took my Flip Video Camera and set out to talk to people about what happened to Michael. I had plenty of places to do this: the BART train station, the San Francisco Magazine "Best of The Bay" party, and all points in between.

What's amazing is the sheer number of people who were immediately informed via text messages and the reactions: shock, sadness, but not joy. No. No one expressed anything close to that at all, even given the part of his life where it seemed he was overwhelmed with "kid" issues. Nothing.

Dominic Phillips, the master of event planning in San Francisco, and who produced last night's "San Francisco Magazine Best of The Bay" party said "It's horrible. First and formost, anybody dying is horrible. There are so many family members that are just gonna be torn apart. But also Michael Jackson; on the one hand he was a very maverick person. But on the other hand he was part of my generation's life. He was like part of my experience, my growing up and I feel a little robbed that he's not there anymore. Like whether you thought his experience was your experience,that doesn't really come into it for me. I just sort of bonded with him in my youth and now he's gone."

Another woman I talked to on Howard Street in San Francisco said "I was just walking and three people got text messages (that he died)...just terrible. My friend Beth Schnitzer, who's the Director of Sponsorship Marketing at Pier 39 said "I can't believe it. Every time I listen to his music, it brings back a great memory from growing up somehow, some way. You know, it really hasn't hit me. He was too young; way too young." Jerusha, "The Last Single Girl In The World" said, as only she can, "We all have to go sometime and boy did he have a fabulous life before he went. He did it up and he did it up right. You know what they say, you only live once and that's all you need if you do it right!"

I talked to a lot of people, and if you see my video there are more than what's presented here, but all just variations on what was expressed. People loved Michael, warts and all. The "Best of The Bay" event turned into a kind of tribute to Michael, with his music playing continuously through the evening, and people danced, especially to "Thriller" which is a modern classic.

Sad day it was to have this happen. Michael, the world will miss you.

We Are The World - Lyrics and video:

Written by Michael Jackson and Lionel Richie, produced by Quincy Jones.



There comes a time
When we head a certain call
When the world must come together as one
There are people dying
And it's time to lend a hand to life
The greatest gift of all

We can't go on
Pretending day by day
That someone, somewhere will soon make a change
We are all a part of
God's great big family
And the truth, you know love is all we need

[Chorus]
We are the world
We are the children
We are the ones who make a brighter day
So let's start giving
There's a choice we're making
We're saving our own lives
It's true we'll make a better day
Just you and me

Send them your heart
So they'll know that someone cares
And their lives will be stronger and free
As God has shown us by turning stone to bread
So we all must lend a helping hand

[Chorus]
We are the world
We are the children
We are the ones who make a brighter day
So let's start giving
There's a choice we're making
We're saving our own lives
It's true we'll make a better day
Just you and me

When you're down and out
There seems no hope at all
But if you just believe
There's no way we can fall
Well, well, well, well, let us realize
That a change will only come
When we stand together as one

[Chorus]
We are the world
We are the children
We are the ones who make a brighter day
So let's start giving
There's a choice we're making
We're saving our own lives
It's true we'll make a better day
Just you and me

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On YouTube.com

A few months ago, a few vloggers (that's video-bloggers), most located in the SF Bay Area, and a few from other parts of the country came to meet in North Beach for the San Francisco YouTube As-One Meetup.

Now you're probably thinking "What's the heck is that." Well, the idea was started in 2007 by Cory Williams, AKA "Mr. Safety" who's current claim to fame is something called "The Mean Kitty Song" and who's knack for making viral videos has earned him celebrity status in the vloggerverse, if there is such a thing.

Ok. There is. The vloggerverse.

Anyway, the idea is for YouYube vloggers, or YouTubers, to get together at one place and get to know each other in a real-time physical environment. Mr. Safety organized the first one of these at Pier 39 in San Francisco and included then then major star of YouTube, Renetto, who flew out from Ohio to be a part of the event.



That gathering, helped along by YouTube's marketing staff, attracted about 200 people, 60 of them YouTubers, and was a ton of fun. There have been "As-One" meetups in New York, London, Australia and other cities I'm not aware of. (But frankly it hasn't really caught on as I thought it would for reasons I'll get into later in this post. ) The San Francisco As-One held in March was a new stab at re-establishing the trend of events like this. The organizers even made a cool video:



Personally, I really loved meeting all the vloggers and the wanna-be vloggers, but something's missing from the concept.

I think that something is a thing to do other than just standing around. The first As-One was really cool because the YouTubers that arrived really just re-started online conversations offine before the cameras, thus putting them online again. For example, Renetto's great at talking about race without bringing his emotions into it. He's a talker and an idea exchanger; that shines through in his videos. But a lot of that conversational activity that used to gain viewers has been replaced by fake sex tape videos, music videos, the Associated Press, and Oprah.

For Renetto, YouTube adding Oprah was the last straw. He helped start a new vlogger community of which I'm a part called Vloggerheads. There, the kind of conversations Renetto enjoyed on YouTube before it got big have been replicated on Vloggerheads. So now, the kind of community energy once there has gone to a degree and that's reflected in the As-One meetups.

What's the answer?

Well, having something to do is one. That could mean having the events at restaurants or bars which helps market those places. The As-One concept's also perfect for events, too (especially street fairs). In other words, when we YouTuber's come to As-One's the producers should have a plan for us. All that camcorder firepower's a waste just pointing them at each other.

So, if you're getting the view that I have a plan of my own, I do.

Something completely different.

Stay tuned.

Rachel Maddow's the best choice to replace Tom Brokaw and the late Tim Russert before him. She would carry on Russert's tradition of fairness. As I stated earlier, she's a better choice for the role than NBC News Correspondent David Gregory.

Adrienne Bailon is a Disney Cheetah Girl who claimed nude photos of her were stolen, then put on the Internet. Well, it's all a hoax set up by her friend who's a Hollywood publicist.  Watch my video to learn why.

 

If the American Auto Industry is allowed to collapse, the US will lose 7.8 million jobs, an economic impact of $349 billion and, increase an already high unemployment rate by another six percent. We can't let that happen. In this video I explain why. 

Ok. Finally here are my thoughts on the election of Senator Barack Obama as President of The United States. For me it's the culmination of two years of work online as part of something called "Obama Rapid Response", where we work to counter negative information about Barack Obama. I dont know of a campaign that's had such a widespread grassroots online effort of this kind before. It worked. Barack Obama as President of the United States has effectively changed racism as we know it in America. It's made it far more the thing of people who's brain just is'nt' wired correctly. And we have seen people -- White -- elect a person who happened to be Black because he proved he was the best person for the job. Barack Obama: President of The United States.

 
I went over to cover what turned out to be a lively rally for San Francisco's Proposition H, an initiative which if passed will set a goal of 100 percent clean energy use in San Francisco by 2040.

My commentary on the RNC's expenditure of $150,000 for Governor Palin and her family, and my assertion that the McCain / Palin Campaign's charge that Senator Obama is socialist is a racist claim that has it's basis in American civil rights history.

On Friday, Mary The Clean Energy Gal, and I went to a fantastic private party in San Francisco to meet the great pop-band Cake, eat Cake, and talk about Clean Energy in San Francisco.

Stay tuned for a great series of videos!