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Tuesday, January 24, 2006
Inov-8 is giving some hints to the new product announcements expected at the Outdoor Retailer Winter Market next week. Gore-Tex, gaiters, and Roclites, oh my!
Just in time for Rucky Chucky in March, where warm and dry were hard to come by last year.
SD
Inov-8® Off Road Footwear Granted GORE-TEX® License
Inov-8®, GORE-TEX® XCR® line of shoes to Premier at Outdoor
Retailer Winter Market Booth 5046
Framingham, MA, January 24, 2006
Inov-8 will launch their new GORE-TEX® XCR® shoes and Advanced Gaiter System at Outdoor Retailer Winter Market. Inov-8 will incorporate the GORE-TEX® XCR® waterproof
membrane into three upcoming shoe designs, which will enhance the
effectiveness of Inov-8 shoes in wet, off road conditions. Utilizing
GORE-TEX® XCR®, Inov-8 has also developed a fully integrated detachable
gaiter system providing the runner or walker with a fully waterproof and
breathable system above the ankle joint.
The combination of Inov-8’s high performance, light-weight, sticky sole
technology and GORE-TEX® waterproof technology will raise the bar for
performance in off-road running shoes. GORE-TEX® XCR® will be featured
in the new Roclite 295 GTX, Roclite 320 GTX and Flyroc 360 GTX and
Advanced Gaiter System (AGS), to premier at Outdoor Retailer Winter
Market January 28 – 31, 2006 in Salt Lake City, UT. “This new GTX
product gives the runner a fully waterproof option in our trail running
line,” said Wayne Edy, founder of Inov-8. “To be granted a GORE-TEX®
license is a testament to the exceptional quality of Inov-8 products and
GORE-TEX® confidence in the Inov-8 brand.”
About Inov-8
Based in "England’s last Wilderness", the North Pennines, Inov-8 is a
British company that is passionate about the specialist off-road running
products we make. Since our launch in 2003, we have become the fastest
growing off-road running brand in the United Kingdom. The Inov-8 design
philosophy is to design footwear around the natural function of the
foot. The Inov-8 range of off road shoes follows the precision shape of
the foot providing the wearer with a secure and precise fit that’s
almost like running barefoot. World Mountain running champions
throughout Europe, Australia, New Zealand and the USA wear our shoes. We
are committed to providing high quality, functional, lightweight
products that will enhance performance and enjoyment. All of our
products are extensively tested by enthusiasts and elite international
athletes. We continually strive to make high performance, lightweight
and flexible off road running product. Inov-8® is a registered trademark
of INOVEIGHT LTD. All rights reserved. For more information, please
visit www.inov-8.com.
GORE-TEX® FOOTWEAR
GORE-TEX^® Footwear offers shoes suited for all conditions. The climate
comfort system and durable waterproof protection are the key elements of
all GORE-TEX® shoes. For more than 20 years Gore has been continually
developing membrane technology, shoe components and construction
techniques offered to its brand partners. GORE-TEX® Footwear consists of
two ranges; GORE-TEX® shoes and GORE-TEX® XCR® shoes. GORE-TEX® shoes
are designed to provide ideal climate comfort for all kinds of outdoor
activities even in adverse weather conditions. GORE-TEX® XCR® shoes,
(XCR stands for e*_X_*tended *_C_*omfort *_R_*ange), provides day long
optimum climate comfort in warm temperatures - for the great indoors as
well as the great outdoors.
Shoes designed with the GORE-TEX® lining offer a unique combination of
durable waterproof protection, high breathability and carry Gore’s
unique GORE-TEX® footwear GUARANTEED TO KEEP YOU DRY® promise GORE-TEX®,
GORE-TEX®GUARANTEED TO KEEP YOU DRY®, GORE-TEX®XCR®, GORE and designs
are trademarks of W.L. Gore & Associates.
For media inquiries regarding GORE-TEX® please contact Sally
Ryder-Taylor at Ruse Communications, Gore Footwear UK Press Office via
sally@rusecomm.co.uk or tel. 07793815026.