Monday, February 26, 2007

Today, Rodale, Inc., publisher of Runner's World magazine, announced the acquisition of Running Times Magazine for an undisclosed price. Both magazines have been doing well in the last few years (Runner's World has a base rate of 630,000 subscribers, while Running Times has 105,000 but is growing faster; both are increasing ad revenues). Apparently the plan is to continue to let them run independently, short of combining their run race calendars. Man, let's hope so. I've always found Running Times to be a quality, unique read written by competitive runners.

So this is my plead to Rodale. Please, please, please allow Running Times to continue down the path on which it has flourished. Let it be a unique voice with content for competitive runners. Don't let it get watered down to mass appeal - I know you do that formula well with Runner's World, Cycling, Backpacker, and Mountain Bike, but we don't need another one. I promise to continue enduring the 15-20 pieces of junk mail you send me every month as an even exchange. ;-)

The best saving grace for running content has been all the wonderful running blogs that continue to spring up every month. So many unique voices, all doing incredible things! Not to mention one of the only ways you can read 1,000 words on a race experience complete with 20 pictures. Keep at it, and we will always have an alternative.

Thx, SD

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