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I went to the San Francisco Game Developer Conference with my friend Sierra Choi (who did some executive producing work of the whole event) and after the end, I met her to talk about the GDC and -- my idea -- to enjoy a nice day outside at Cafe Americano on the Embarcadero. As we were in the cab we talked about the GDC, Alternernative Reality Games, and Sierra's ego (LOL!)

Sierra sees ARG's as not games, which is where we disagree. The point is that any game is designed to get you the player to do something. That's the case with ARG's. Sierra thinks that's more social psychology but my explaination is that concern is central to game making. Again, getting a person to "do a thing" is a central tenant of game making.