Blogs Sport Wallpaper

Well, not exactly. But they did sign on Haile Gebrselassie as their latest spokesman for their "Keep Walking" campaign. The $100,000 deal will feature Gebreselassie's life story in print, video, and outdoor campaigns targeted primary to African countries.

Check out the videos below to see the video commercial, as well as the "behind the scenes making of..." video short.



Making of:



I can't wait to see Geb cross the finish line and take a huge swig of Johnnie Walker Black. RD's will have to keep a bucket ready, just like the Krispy Kreme Challenge, a 4-miler where you have to eat a dozen KK donuts at the halfway point. Now THAT would be a one-of-a-kind endorsement! "The best whiskey I've ever puked".

It sounds nutty for a whiskey manufacturer to endorse a champion of sport (or KK sponsoring a race that has a net gain of 4,000 calories, given they are the greatest threat to the American obesity problem). But Geb is THE MAN, and quite frankly I'm surprised Diageo could get him so cheaply. Check out the below video if you need a dose of Geb to stoke you up.