Wednesday, August 12, 2009


Today, Runner's World announced the availability of their new iPhone App that allows you to see their 100+ shoe reviews, find the closest running specialty store that has it in your size, and even put it on hold to come in and try on. In addition, they have some great videos to help you understand what kind of shoe is right for you, how to properly tie your shoes (apparently I've been doing it wrong for years), and more.

If this sounds a little bit like my company, NearbyNow, that's because it's based on our technology. In one of those star-aligning moments my work and passions have collided! Now I'm blogging about it to make the trifecta complete. ;-)

The free Runner's World Shoe Shop iPhone App has some pretty cool features. You can:

Search all the 100+ shoes from their Shoe Guide, or search by brand or price range:


Check out their videos to learn about pronation, find the right shoe for you, and even the proper way to tie your shoes (which is surprisingly enlightening):


Browse shoes by category:


Find the closest store to you that has the product, buy online, or forward to a friend so they can find the shoe near them:


Read the Runner's World review:


When you find the closest store, you can enter your size and the NearbyNow Concierge team will confirm your size is available and e-mail/text you back:


Cool, huh? I'm already finding it helpful to scope new shoes, find stores in new areas, and (ahem) learn to tie my shoes correctly. A handy free App for runners.

If you're a blogger, please do me a favor and steal these pics to blog about it yourself! If you have an iPhone or iPod touch, download it and let me know what you would like to see next. Thanks in advance for spreading the word...

Happy running!

- SD

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