Friday, August 28, 2009

When has ultrarunning gone too far in the mainstream? When it becomes tabloid material.

(photo courtesy of wenn.com)

Mark Tanaka
saw the story first - "Madonna Prepares for Ultra Marathon", a tabloid citing that she will be toeing the line at the grueling six-day Marathon des Sables. But her publicists soon issued a statement of their own to rule it out.

Either the tabloids are seriously devoid of material ("jumping the shark"), or the PR team at MdS are geniuses.

SD

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